For years now, technology has marked the course of our actions as it became an advantage we take to effectively carry out our daily tasks. The accessibility of data that technological advancements bring, created greater possibilities for businesses to make informed decisions. Events and trade shows are no different from other industries and have been majorly upgraded to adapt to new technologies that changed the way we attract visitors.

From interactive media all the way through holograms, the trend evolved really fast and marked how companies are also starting to consider virtual events.  

Why would companies invest in virtual events?

Personalized events for attendees: the digital landscape is making it easier to offer personalized events to increase engagement and have real-time conversations with leads, prospects, and customers.

The huge reduction of physical and logistics costs: with the economical struggles, businesses need to keep up with their evolution while at the same time being smart about costs.  

Greater reach: time, geographies and other physical barriers are no longer a constraint to attend an event. Users can now visit an exhibition at the convenience of their own time and device. 

Personalized follow-up with event attendees: with the measurable results companies can access from virtual trade fairs, it becomes easy and intuitive for them to follow up on all conversations, address specific needs, and close deals more effectively.

Comprehensive and unforgettable experiences: as virtual events immerse users and grab their attention, it becomes hard not to remember products and services promoted and not to engage in meaningful conversations with companies and other attendees.

The availability of multiple application tools: from 3D setup to video, chat, voice-over IPs, and other tools and gadgets, virtual events bring unlimited innovative tools that address every need.